Everything You Need To Know About Google AMP for E-Commerce

google amp for ecommerce

When Google published the news that more than 60% of all Google searches are mobile devices, we know the optimization of the mobile search engine. Then came the news of ranking websites on Google by preferring sites for mobile devices, everyone began to fix their sites for mobile devices. Then Google launched the first indexing in early 2018, and the importance of Google AMP emerged.

Even though AMP is not the direct ranking factor for Google, it has to offer a lot that can raise its rankings on Google and other search engines.

Before analyzing the importance of Google AMP for e-commerce, let's review the basics quickly.

What is Google AMP?

AMP means accelerated mobile pages, and is a project supported by Google. Google AMP is an open source project to deliver fast, fluid and attractive web pages for mobile devices.

The main components of Google AMP are:

AMP HTML

AMP JS

Google AMP Cache

AMP HTML is really the basic HTML but with extended AMP properties.

AMP JS helps a faster representation of a web page.

Google AMP Cache is a proxy-based content delivery network that helps deliver all AMP documents at a faster rate. Recover all AMP HTML codes, caches and deliver web pages quickly when it opens for next time.

How does Google AMP load a faster page?

Google AMP has a slightly different form of processing. Basically, Google AMP works like this:

  • 1. Running all AMP JavaScript asynchronously This means that AMP creates individual JavaScript for all content blocks and loads separately. Therefore, for a particular block, the entire page does not have to suffer in processing.
  • 2. AMP loads the size and structure of the page without the help of resources. In a normal scenario, the browser does not know how long it will be. But in the case of Google AMP, it determines the size of the content, ads or images.
  • 3. Google AMP keeps all third-party JavaScript in the iframe floating frame. Because of this, third-party Java cannot be blocked. This could simply mean: third-party ads will not be affected
  • 4. AMP can prioritize the resource load. This allows the web page to quickly load important elements, such as content, images or video, and external advertisements at a later stage.

Now that we have understood what Google AMP is and how it works, we must understand why it is important for e-commerce.

Google AMP for e-commerce

According to an investigation conducted in the United States citizens, shocking facts came out on the website. In 2012, Amazon estimated that they would lose $ 1.6 billion in their second year.

A single second delay in loading the page could cause a seven percent decrease in conversion.

Depending on how the behavior of visitors changes, it has become a requirement for any website to load faster. It turns out that Google AMP can solve this problem

Google AMP was originally created for content-controlled pages such as blogs and articles. But, over the years, Google AMP has developed and reached a stage where it is highly recommended for electronic commerce.

But implementing AMP for e-commerce takes a slightly different approach. Let's look at how AMP works for e-commerce.