What Should My Content Cover To Increase Ranking On Google?


Just five or ten years ago, loading any old text on a page with a selection of filled keywords was enough to rank your website on Google. However, in recent years, the search engine has been based on those techniques and the content must reach the correct balance between quantity and quality.

As a general rule, any search term you enter in Google should yield the best result at the top of the page (below the AdWords lists, of course). This means that, in the eyes of Google, the content of that page covers all or, if not, most of the valid points that the user is looking for.

For your page to be number one, surpassing what is considered the most authoritative, your content must overcome and improve the information that is already available.

Review the results of the first page:

In order for its content to cover all the bases, the pertinent investigation must be carried out. Begin by reviewing each of the results on the first page and list the points that have been covered in each one; hopefully, you will notice gaps in each of the contents of the page. You have a great opportunity to rank the best Google search results.

Content design:

In addition to its content that covers all the points on your given theme, its design also has a great influence as to how well your page is ranked. Google values the user's experience and, if your page is not easily digestible, your website will not be well received.

Regardless of whether website design is for a school academy, blog or e-commerce website, the pages should be designed to incorporate content. Considering that we are currently in the middle of transitioning from the first desktop lists to mobile devices, the websites must incorporate a responsive design or a completely different mobile version of the website.

How long should my content be?

There is not a minimum or maximum length to classify in Google, but it is generally accepted that a piece worthy of content must have at least between 350 and 500 words. Of course, if you try to cover up to eight main points, 350 words leaves you only 45 words per point, not including the introduction and conclusion. It just is not enough.

Again, this is where you should go back to the most important ranking pages and evaluate how long the content of your competition is. If your competition arrives with 700 words, it should improve with 800-900 words, although it should be emphasized that the quantity does not necessarily mean quality, it must be well written.

Does your content serve its purpose?

Once written, read its contents and ask yourself if it fulfills its purpose. As long as you are familiar with the subject you have written about, would the content make sense and answer the questions of those who are not so familiar?

If your content provides more questions than answers, it is not fulfilling its purpose, even if it covers more points than the competition. Google will grant preferences to pages that fulfill the purpose for which they were created; this will probably be measured by the amount of backlinks to which the page will confirm its validity as a useful resource.

With quality content that answers the reader's questions, your page must quickly obtain authorized backlinks and quickly take its rightful place at the top of page one. Click here for more information